United Church of Christ and Ice Cream
Sunday, July 22, 2007
From Hartford Business:
The main-line Protestant denominations are suffering from a variety of market pressures, from consumers who have lost interest in the product; from aggressive competitors that have stolen customers away; from a decline in the competitive advantage of being “Protestant.”Ice cream? Is it really that simple?
A University of Chicago study suggests that Protestants will soon be a minority religion in America, for the first time in its history.
A Harris Interactive poll in 2004 found that most Americans “believe in God,” but aren’t necessarily inclined to “participate in organized worship.”
While the mainline Protestant faiths battle to create some new marketing sizzle, the “conservative” evangelical Protestant groups have successfully targeted the main-line faithful who want a bit more transcendence and a bit less left-wing political posturing from the denominational leadership.
The battle for souls is much like the battle for consumers of ice cream or variable annuities.
