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Every denomination needs one of these...

Trinity UCC in crisis mode: Top Obama advisor gets crisis PR firm to step in

Thursday, April 03, 2008

And some of you wonder why I'm so cynical about the United Church of Christ... this is from TPM's (Talking Points Memo) Greg Sargent:
Here's an interesting peek at some of what was going on behind the scenes in Chicago during the controversy over Jeremiah Wright, the pastor at Obama's Trinity church.

I'm told that top Obama adviser David Axelrod privately tried to help Trinity with its raging public relations problem by asking one of Chicago's top P.R. firms to go in and help the church deal with its P.R. mess.

Axelrod confirms to me that amid the controversy, Trinity put out word that it was overwhelmed by media calls and in need of help. Axelrod confirms that he called Jim Terman, the president of Jasculca-Terman and Associates, a major Chicago P.R. outfit that specializes in doing crisis P.R. management for corporations and large institutions.

"I called Jim Terman and asked if they were interested in helping out and they followed up with the church," Axelrod emails, adding that his involvement ended there.

Terman himself confirmed that Axelrod had asked him to help Trinity -- and confirmed that his firm was currently doing pro bono work on the beleagured church's behalf.

"Trinity is a well respected institution in this town, though you wouldn't believe it from the national press," Terman said, adding that he has known Axelrod for 25 years. "David was interested in helping the church -- the guy he's working for happens to be a member of the church."

It's unclear whether Axelrod was operating partly out of worry about how the controversy was impacting Obama -- after all, the church was the first to sound the call for help. But this is nonetheless noteworthy -- a glimpse at a previously-unseen aspect of the Obama camp's efforts to deal with the whole situation.
posted by UCCtruths, Thursday, April 03, 2008


Isn't PR for folks who can't readily traffic in the truth, unassisted?
commented by Anonymous Anonymous, 3:49 AM  
Have you ever been involved in a large, complex congregation like Trinity? PR is a must, and I'm not at all surprised that they would welcome professional help from a member of their own congregation, just as I am not surprised that this blog would insist on seeing something sinister in what ought to be an unremarkable story.
commented by Anonymous Anonymous, 3:19 PM  

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